Apple has come up with a strategy to pick up market share from LG after its impending exit from the market. Per the Yonhap news agency, Apple will offer a special trade-in program to LG users in South Korea.
As of October last year, South Korea’s 5G market was dominated by domestic players Samsung and LG. Apple launched the iPhone 12 series in Korea earlier than usual to scoop up market share. The Cupertino giant also opened its second Apple Store in Seoul earlier this year. Now that LG is out of the picture, Apple has every reason to compete more fiercely.